Have a cracker with our FREE Christmas Activity Pack

The best thing about DK is how we can use the insides of our books to keep creating fun and educational content for kids. Our latest offering is a winter wonderland of festive fun in the guise of a Christmas activity pack – perfect for the holidays to keep kids entertained and creative while waiting for Christmas Day. It’s packed with tasty treats and yuletide projects – each one easy to do and full of fun. Download the Christmas Cracker Activity pack

Kids can have a go at a Moshi Monsters wordsearch, bake snowman cookies and and even make their own paper snowflakes. First News and www.activityvillage.co.uk are already promoting this to their databases of mums, dads and kids, with the added bonus of being entered into a prize draw to win £500 Selfridges vouchers.

What’s more, DK have a 3 for 2 Christmas offer on www.dk.com across the site on all books. Check out our Christmas page fetauring our top books for this Christmas, download our activity pack and why not watch our TV adverts one more time…!

http://www.dk.com/christmas

DK TV Christmas Advertising – starts this weekend!

*DK NEWSFLASH*

 

The DK TV Commercials for Christmas will LAUNCH THIS WEEKEND! Coming to TV screens across the UK, for the next two weeks!

 

View the adverts here

 

Look out for them on key channels across popular programmes, including the below.  

- Top Gear, Have I Got a Bit More News For You and The Gadget Show on Dave (Bond and T-rex)

- Various primetime slots on Film 4 (Bond)

- Jamie’s 15 Minute Meals and Come Dine with Me on More 4 (Mary Berry)

- Location Location Location and Big Fat Gypsy Weddings on More 4 (Fashion)

- Various kids channels including Cartoon Network, Boomerang, CITV, Disney XD, Nick Toons, NJR (LEGO)

 

 

The campaign will be supported on dk.com with banners and book page placement, plus an online search campaign, and activity on all our social media channels.

 

Full information about channels and the reach of the campaign is detailed below:

 

DK Core TV Christmas Adverts

Four TV adverts (each 10 seconds long). Over 687 spots and 103 TVRs (TV ratings) reaching 42% of all adults aged 35-54. Total reach over 7.1 million and on average each person will see it 2.3 times.

• Fashion – reach: 1,189,510 – channel: More 4 – tagging Amazon
• Bond – reach: 1,699,300 – channels: Dave, Film 4 – tagging Waterstones
• Mary Berry Complete Cookbook – reach: 3m+ – channels: More 4, Good Food – tagging Waterstones
• T-rex – reach: 1,869,230 – channels: Watch (Dad appeal channel eg shows Dr Who, Total Wipe Out) and Dave – tagging WHsmith

LEGO TV Christmas Advert

One advert, 30 seconds long, showcasing: LEGO Batman Visual Dictionary, Friends Brickmaster, Ninjago Brickmaster and Ninjago Character Encyclopedia.

Over 380 spots and 85 TVRs reaching 1.7 million which covers 34% of all 4-9 year old boys. The channel selection includes Cartoon Network, Nick Junior/Toons, CITV, Disney XD and Bommerang.

 

DK’s Eyewitness Travel Family Guide to Washington, DC wins at the British Travel Press Awards 2012

We are delighted to announce that DK’s Eyewitness Travel Family Guide to Washington, D.C., has won Travel Guide Book of the Year at the 2012 British Travel Press Awards.

At the awards ceremony held last night the book, which was up against competition from other finalists that included Bradt Guides,Lonely Planet and Rough Guides, was described as extremely informative, with well laid out information that was easy to navigate and that stood out to the judges.

The awards are a prestigious national programme created to recognise excellence and achievement within the fields of travel writing, photography and broadcasting in both trade and consumer press. Nominations come from those working in the UK Travel Industry, as well as travel editors, writers, photographers and broadcasters with the winners being chosen by a select panel of senior travel executives.

DK’s Family Guide Washington, D.C., from the ground-breaking family travel series, is written by parents and guarantees the entire family will enjoy their trip. With child-friendly sleeping and eating options, detailed maps of main sightseeing areas, travel info, budget guidance, age range suitability and activities for each sight, the Family Guide Washington, D.C. is the ultimate guide to stress-free family travel.

For more information about the awards, please click here.

 

 

DK’s stylish Fashion book is now available in new eBook format

DK’s stylish Fashion book is now available in a fantastic new eBook format available to download onto the iPad. Packed with a dazzling array of lavish images and photography cataloguing in vivid detail the most important costumes of each period from around the world, this eBook is 3,000 years of glamour at your fingertips! Virtual tours of classic pieces allow you to zoom in on the details that make up a masterpiece, whilst engaging video clips capture some of the key fashion moments of the 20th and 21st centuries.

To celebrate the publication of the Fashion eBook, DK have teamed up with handbag.com to offer one lucky reader the chance to win a brand new iPad and a copy of the eBook.

Click on the link to enter: http://comps.handbag.com/competition/dk_ipad.php

The ultimate book of costume and style, Fashion is this season’s must-have item for anyone with a passion for fashion!

Fashion, published by DK, priced £4.99, is available on the iPad and can be downloaded from the iBookstore

 

 

Science Experiments Wins The Royal Society Young People’s Book Prize 2012

DK are delighted to announce that Science Experiments by Professor Robert Winston, has won The Royal Society Young People’s Book Prize 2012. The award, announced last night on Thursday 15th November, celebrates the best books that communicate science to young people each year.

The book received excellent praise from the shortlisting panel, who said, “This brilliant book contains clear instructions for loads of great experiments, from things that you can try yourself (without getting into trouble from your parents), to spectacular tricks to try with adults present. Lots of books on experiments cover the same old ground, but this book goes way beyond the usual content and contains plenty of experiments that we’d never seen before.”

The Royal Society Young People’s Book Prize winner is selected by groups of young people in judging panels across the UK. Over 1000 young people, from 120 panels, took part to select Science Experiments as this years winner.

From creating balloon rockets and glow in the dark jelly to making metal detectors, Science Experiments is jam-packed with exciting hands-on experiments to introduce your children to Science. With easy step-by-steps and over 350 photos and illustrations for explosively fun activities that can be done at home, it will make even classroom classics feel inviting, and help your child get to grips with science.

For more information about the awards please click here.

BBC Children in Need quiz – £1 donated per play!

We’ve just launched a new BBC Children In Need quiz and here’s the great thing about it – for every person that plays, DK will donate £1 to BBC Children in Need (up to 3,000 plays).

So, have fun testing your knowledge about BBC Children in Need and support the charity by playing the quiz now.

Just one more small favour…we need your help reaching our target of 3,000 plays so please tweet about it (mention us @DKBooks!), share it, post your score on Facebook and tell all your friends. Thank you DK quizzers!

Mary Berry shortlisted for Specsavers National Book Awards 2012

We are delighted to announce that Mary Berry’s Complete Cookbook, published by DK, has been shortlisted for this year’s Specsavers National Book Awards in the “WHSmith Food & Drink Book of The Year” category. The awards criteria require the book to be an exceptional product and to have made a significant impact in the book industry and in the media, bringing many more people into bookshops.

The Specsavers National Book Awards showcases the best of British writing & publishing, whilst celebrating books with wide popular appeal, critical acclaim and commercial success.The shortlists are chosen by 50 carefully-selected individuals from the National Book Awards Academy, who are drawn from retailer chain buyers, independent booksellers, wholesalers and trade press columnists.

The winners will be chosen by votes from the National Book Awards Academy of over 750 industry experts, and announced at the awards ceremony on 4th December at the Mandarin Oriental Hotel. We will keep you posted with the outcome!

For more information about the awards, please click here.

DK announces new licensing partnership for Angry Birds Star Wars™

DK Publishing is pleased to announce a licensing partnership with Lucasfilm LTD and Rovio Entertainment LTD in conjunction with their newest product Angry Birds Star Wars™.

The videogame is now available for download on iOS, Android, Windows, and Mac platforms. DK Publishing will release several books in the property, an Ultimate Sticker Collection: Angry Birds Star Wars® (ISBN: 9781465400758) on March 4, 2013, and two DK Readers: Angry Birds Star Wars® in June.

(Please note: Jacket not final)

DK’s The LEGO Book featured in The Sun this morning

This morning, a collection of images from DK’s The LEGO Book were featured in The Sun (Circ: 2,445,361) in an article on the 65 year history of LEGO. From the days when founder Ole Kirk Christiansen imported the very first injection-moulding machine, through to the modern-day Lego Minifigures, the images charts the story of the much-loved toy company since 1947.

The fully revised edition of The LEGO Book reveals, explores and celebrates the story of the company and its toys and games. From its beginnings in a carpenter’s workshop and the development of the first plastic brick, to the Group’s current position as one of the most instantly recognisable, most respected and best loved of all toy brands, with every facet of the LEGO Group’s history and output explored.

To view the article and some of the images, please click here or to find out more about The LEGO Book please visit dk.com  

The Psychology Book wins the British Psychological Society Book Award 2012

Great News! Yesterday it was announced that DK’s The Psychology Book had won the British Psychological Society Book Award 2012. The award will be presented at the Society’s Annual Conference in March 2013, at which one of the authors has been invited to give a lecture.

Reviewers described the book as a “work with a power visual sense… that combines both style and substance throughout” and “perfect for students and armchair psychology experts alike”

The British Psychological Society has been presenting its Award to a book that has made a major contribution to the advancement of psychology since 1993. Previous winners have included: Nicholas Humphrey’s A History of the Mind and Christopher Frith’s The Cognitive Neuropsychology of Schizophrenia.

Fore more information please click here