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LEGO give DK a golden brick!


DK were proud to throw an exclusive party for LEGO at the Bologna Children’s Book Fair on Tuesday 20th March to celebrate the ongoing success of their publishing partnership.

The evening celebrated the billionth brick to go in a DK LEGO book, which was marked by a golden brick, presented to DK by Ulrik Gernow (Vice President, Product and Marketing Development at LEGO).

The actual billionth brick will publish in this summer’s LEGO Harry Potter Characters of the Magical World from DK.

LEGO and DK were joined by co-edition publishers and retail customers from around the world.

 

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