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The Cheltenham Literary Festival

The Cheltenham Literary Festival is a key date in any book publicist’s calendar. First established in 1949, the Festival is the world’s largest event of its kind and gets bigger and better every year.

October 2009 was the Festival’s 60th anniversary and DK had two of its leading authors hosting events there – children’s TV legend Johnny Ball and historian Adam Hart-Davis. As a publicist it’s part of my job to ‘pitch’ our authors to the Festival during the early planning stages and then once the pitch is accepted, organise every aspect of the author’s trip – from ensuring all their audio-visual requirements are met, to liaising with the Festival on travel and hotel accommodation and setting up a book signing after the event.

I travelled down to the Festival the day before the events to take Johnny and Adam out for dinner and double-check arrangements for the next day. The hotel bar and restaurant was heaving with well-known faces, in town to promote their latest books – I spotted Vic Reeves, Al Murray and Chris Evans. After a convivial evening we retired to bed early in preparation for an early start the next day.

Adam’s event was first up on the Sunday morning and we walked to the Everyman Theatre laden down with props for his talk on his latest DK book ‘Science’. After setting up his demos Adam had a chat with local radio station BBC Gloucestershire and the audience started to arrive. Adam’s talk was thoroughly entertaining – peppered with demonstrations of various scientific theories – and he got bombarded with questions afterwards.

Following Adam’s signing session I had to hot-foot it to Johnny’s event in the Garden Theatre – a huge temporary tent erected in the Imperial Gardens by Cheltenham Town Hall, and the nerve centre of the Festival operation. The tent was packed – hundreds of excited children eagerly awaited Johnny’s appearance, alongside their equally excited parents who affectionately remembered Johnny from their childhood. He didn’t disappoint – entertaining everyone with his particular brand of slapstick humour, bringing maths to life for yet another generation of kids. The queue for him to sign copies of his book ‘Mathmagicians’ stretched the length of the Waterstones tent, with parents and children eagerly awaiting a chat.

When the last book was finally signed, I said goodbye to Johnny and his wife and started wending my way back to London. Yet another successful Cheltenham Literary Festival over; time to start planning for the next one…

My Frankfurt Book Fair

I must be one of the only people in publishing who relishes the Frankfurt Book Fair and looks forward to its arrival. In my role as GSO Adult Manager, the book fair marks the culmination of months of careful planning – and a week of mad dashing around the office, shouting orders, lifting boxes and generally getting as close as possible to red-alert panic whilst (somehow) remaining in control of the situation.

For me, a good or bad book fair depends not on the deals done or the meetings had – thankfully, I’m spared from selling and as such I have no meetings to attend – instead, my Frankfurt is judged by wildly different criteria.

Firstly, there’s the material. How does the stand look? Does anything go missing? Can people find what they want in order to make their sales? And from this point of view, Frankfurt was a raging success. Everything went smoothly and there was a general lack of incident.

Secondly, I judge Frankfurt on the company kept, the drinks and the dinners. And this year the book fair exceeded my expectations. Frankfurt offers a rare opportunity to see your colleagues in a different light – to laugh, drink and gossip with close friends, and also to get to know those in the office with whom you’re less familiar. It’s safe to say that I made more friends this year than I could have imagined.

Most alarmingly, come mid-week, my appetite for partying began to diminish. Whereas once I was a young, fresh-faced book fair virgin – keen to work hard and party harder – this year I felt the pull of my bed more than ever before. So one early night turned in to another and before I knew it the week was over.

Looking back, it’s events like these that define our working year, and if I had the chance, I’d re-live Frankfurt right away!

Down at the farm…

“You made it mate! And I bet you want to turn around and go right back to London.”

Dick Strawbridge’s greeting was a reference to the weather, not a threat.

I had arrived at New House Farm, the Strawbridges’ Cornish HQ, on day two of another three-day photoshoot for our Self-Sufficiency manual, and the rain looked like it might have set in. On the road by 6am the weather seemed to promise fair along the M4 corridor but clouds gathered as I swung round the Mendips, and descending off Bodmin Moor steady drizzle turned to perpetual downpour.

“Come in out of the rain.”

Crossing the yard I felt instantly that my faux tweed jacket offered less protection from the country elements than I had supposed. And the honking of geese and darkness of puddles brought to mind a favourite pair of Tiger trainers that were my only footwear.

Over double espressos from their solar-powered or water-powered – some sort of renewable-powered – coffee machine (20,000 cups of coffee and not a cloud harmed), against a backdrop of delicately tumbling piles of broad beans, courgettes and chard arranged for a harvesting shot, we had an impromptu council of war on the kitchen table. Options looked limited. Almost everything down on the shootlist for today needed to happen outside. Precision satellite weather maps were consulted and they were turning from blue to thundery lime. We could try some technical demonstrations under cover but the aim is to capture as much of the photography outside as possible. We want the reader to feel like they’re taking down a deep breath of clean country air every time they open the book. Wet looks should be restricted to the solar shower and the waterwheel; and the ducks, lots of ducks. So we agreed to bag a couple more shots then abandon the shoot for the day and reschedule for next week, with Dick and James keeping an eye on the weather and in contact with Peter, the photographer, who handily lives only an hour away in Devon.

Luckily the boys had enjoyed a dry and highly productive shoot the day before, smoking cheese, making beery slug traps, mixing pest sprays from cigarette butts, fixing comfrey cocktails, drying onions and hanging melons. I think I missed out on a party. In the end we settled on capturing two things that day: floating rotten eggs and chasing ducklings in the rain. More party games.

Telling a fresh egg from a less fresh egg when you’re gathering them straight from the chicken’s bottom (for all I know, but have a professional duty to find out), and aiming to waste not a single egg, is an important self-sufficient life skill. How is it done? You’ll have to wait till publication. What I will say is that it involves a bowl, water and some eggs. I hasten to add that James had deliberately kept back some eggs till they had turned rotten – quite coincidentally, but it helped out with the shoot – and a huge jar of pickled eggs shows they’re very much on top of any egg gluts. Pickling will also be covered in full.

Next up the recently-hatched ducklings. James offered a multitude of weatherproofs to supplement my “tweed” and, perhaps inevitably in the land that inspired Daphne du Maurier, I reached for the red macintosh and was all set for some splashing around. These were Muscovy ducklings and they turn the nursery rhyme ugly rule on its head: cute and fluffy babies that will quickly mutate into revoltingly boil-faced ducks. My job was to throw pieces of bread to lure the ducklings from their parents or cause the parents to abandon their ducklings, whatever worked to keep their mugs out of shot. The job was not made any easier by a troupe of Indian runner ducks constantly trying to rush the scene. And when runner ducks rush it can end violently; a common cause of duck drowning, so James informed us. I pulled my mac tighter and tried to keep out of their way. Despite the commotion, Peter managed to get some super shots of the ducklings bobbing beside wild watercress in the stream that passes through their enclosure. The stream is made to work hard before it’s allowed to leave New House Farm, not only providing ducks with their element but powering the waterwheel and watering the greenhouses too.

For me and Peter, however, our work on the farm was done for the day and we were packed off with a goody bag full of courgettes, broad beans, kohl rabi and a hunk of smoked cheese. I thought smoky gratin and maybe a frittata. The sign of a productive plot is the generosity of its holders and Dick and James are always more than happy to share. By contrast, when I cultivated an allotment, which, alas, I had to give up when I moved to the other end of London, I exhibited staggering meanness with my harvests. I struggled so hard to grow anything on my patch of soil – 90% clay, 10% horsetail – there was no way I was going to just give stuff away. Those were my slug-tunnelled potatoes and they weren’t for sharing. But then at the time I didn’t have the benefit of the Strawbridges’ wisdom collected in a book. And already I’m learning: don’t leave your potatoes in the ground too long, or simply grow them in a bag where the slugs can’t get at them.

The rest of the day I spent in nearby Fowey (pronounced “Foy” in perversity), installed behind a double cream tea. Du Maurier lived in Fowey for a period and, as I knifed my second scone and looked out at lonely tourists haunting the gloomy, rain-soaked streets of this river port town, I felt her presence somehow. Lest it be thought the life of an editor an idle one, however, I’ll have you know I took the opportunity to plan in detail further shoot lists and ‘catch up with paperwork’.

The next day I woke to rain but the forecast showed it clearing east and I was optimistic for our day of willow-weaving ahead. Hosting the shoot were Carol and David, the friendliest smallholders you could wish for, in charge of a herd of Dexter cows and a willow crafts business called Cornish Willow. When I arrived Carol was soaking a bundle of willow stems in hot water to make them pliable ¬– the smell was wonderfully sweet – and Peter was setting up an impromptu studio in a bright part of the barn, positioning tungsten flash bulbs to enhance the natural light and arranging a neutral backdrop and simple work surface. Carol showed us round and explained the process, and we chatted about what would be most useful to photograph. She had the great idea for a particular kind of small basket that would work as an achievable, beginner’s-level project we’d be able to show from start to finish.

Susie the dog, a petite mongrel, watched over our efforts with unflagging interest. The proximity of the wood-burning stove may also have had some appeal. Either way, she bore my own attentions – constant patting, ear-scrumpling – with great patience. Carol proved herself to be the ideal step-by-step instructor, always explaining what she was about to do so that we could work out which steps to shoot and Peter could settle on the best angle and composition, and never complaining when obliged to hold an uncomfortable pose. She produced an impressive yet simple basket that even I felt confident I’d be able to reproduce. I’ve seen willow crafts at garden centres before and failed to consider their origins in living trees, the stages they have passed through and the hands that have worked on them. Having now seen and photographed all stages of the process, from the coppiced willow beds with their red, yellow and purple stems and silvery leaves growing, to the basket built around an initial pair of intertwined stems, I can appreciate the story behind the artefact. I hope readers will get the same feeling of connection from the book.

By the time we’d finished the step-by-step photography the sun had finally appeared and presented an amazing view as far as Dartmoor. Perfect timing to photograph the cows. Carol must have sensed my anxiety about the still sodden ground and leant me her spare pair of wellies. That wasn’t my only source of unease. I’ve long been fearful of cows. They look big and dangerous to me, and scheming. There was also a terrible incident in my past that I don’t wish to relive here (it involved an entire herd chasing me down a steep, narrow footpath and I swear I escaped with my life only by diving through a barbed wire fence). But these Dexters were just the dinkiest cows you’ve ever seen – the perfect smallholder’s cow for that very reason – and so sweet-natured. I was confident I could floor them if it came to a fight. The short-legged bull calf, especially, was cute as a button. David and Carol clearly had a lot of love for their animals and knew them all as personalities but what struck me was how easily this affection shared mental space with an unsentimental pride in the quality of their meat. I’ve seen it often in the course of making this book: a favourite piglet mentally earmarked for the spit roast; baby chicks visualised on a roasting tray. Whereas I look on all farm animals the same way I look on Susie the dog, just blanking out in my mind that they will eventually be eaten, smallholders who are completely in touch with their food can look unflinchingly at their livestock as both individual life and food commodity, and see no contradiction. When you know the full story of how an animal has lived and died, and you know it was a happy, healthy life, that feeling of unease and guilt before a packet of supermarket mince begins to dissipate, and busy shoppers need no longer barge through your agony of soul-searching indecision. Perhaps that explains this growing desire to bring aspects of self-sufficiency into our lives: to reconnect with the whole story; to eat things and use things and buy things and not simply consume in a state of complacent mystery. A head of broccoli holds such greater appeal now I know I’m eating a bundle of unopened flowerheads.

The only dark cloud on the horizon was talk of the bees disappearing and the possibility of a collapse in food production as a result. David was more optimistic: there are other pollinators and though the fruit levels in their orchard have taken a hit following the colony collapse of their neighbour’s hives, they’ve held up surprisingly well. More worrying, he thought, was the dependence of industrial-scale farming on oil-based fertilisers and sprays. When the oil runs out and producers are forced to return to more traditional methods, will the land still be able to feed us? And if the bees disappear at the same time, and a post-apocalyptic fight for survival ensues, will I be obliged to look on even the likes of Susie the dog as a food commodity? Such thoughts left me as I exchanged warm goodbyes with Carol, Dave and plump little, glossy-coated Susie. I thanked them for being such accommodating hosts and left them in the capable hands of Peter with a parting request to photograph aspects of their woodland management activities.

Dark thoughts returned, however, as, in metallic twilight, I approached the outer reaches of our great metropolis and considered to what extent London might be built on a foundation of over-industrialised farming practices, idly prophesying the collapse of urban consumerist culture with a certain degree of relish. Indulgent nonsense, of course, but it’s so much more fun to imagine fighting your way out of an anarchic London with a bootful of homemade biodiesel, than to think of returning to your desk on Monday. An angry blast of horn from the car behind me as I made a last-minute lane switch from M25 Heathrow to M25 Gatwick didn’t help to encourage sympathy for my fellow city-dwellers. Yeah, yeah! You may be master of the lanes but I know where I’m going when the oil runs out. To Cornwall I shall go. Whether Cornwall wants me is another matter. There may not be honey but at least there’ll still be clotted cream for tea. Hold on, though. Will there still be tea? Then I remembered James has already started a mini-plantation at New House Farm and tea-growing will be featured in the book. Relax.

The Big Return

Imagine a whole year of no commuting, no deadlines and no boss. When you are on maternity leave you are The Boss and with a toddler and newborn to look after and a calendar full of play dates, doctors appointments and sleepless nights, life is very different.

Well it’s all change now, after 12 months on maternity leave I am now back at work pretty much full time, just Friday afternoons off, so when you want the sympathy vote it’s hardly worth mentioning!

My day still starts just after 6am so by the time I get to work I feel ready for lunch but caffeine will just have to do. The mad haze of the morning, getting everybody ready and out of the door, is a major military operation in itself. I have now finally stopped having to run back for my security pass.

A few weeks in and I have got use to going to the toilet on my own and actually having a sandwich without someone else wanting to eat it. The joy of not being interrupted and actually getting work done is a real sense of achievement.

I quickly pick off the cheerio encrusted on my skirt as I experience what it’s like to be in a meeting with work colleagues rather than mummies discussing a new singing class. Talking of clothes, my new going back to work wardrobe is already too tight, what with all the on-tap chocolate in the office.

The promise of free books was one of great excitement (yes, a perk of working in publishing is getting these fairly regularly), but so far it’s all The Incredible Hulk and Star Wars much to my daughter’s dismay; she is not impressed with mummy’s return. But for me, I have loved seeing all the new publishing, catching up with colleagues and discovering the highs and lows of the last year. Finally now I can use my brain again, be creative (without using pots of glue) and feel part of a team on a mission producing work that I can be proud of.

Suddenly all the hard work seems absolutely worth while. Working has never been so much fun.

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And they say it’s not easy being green…

Ummm tea
It is mid-June. It is a lovely sunny, summer’s day and there is quite simply nowhere better to be than New House Farm. Located in the glorious Cornish countryside – the farm is home to Dick and James Strawbridge (and their many, many animals and pets) – the authors of DK’s new (bursting with information on just how you really can do it yourself) self-sufficiency title. After spending just a couple of hours in Dick and James’ company and seeing the spectacular sights of the produce and scenery around the farm, it is enough to convert even the most hardened welly-hating, city dweller to the good life and make your fingers positively tingle with wanting to turn green.

It was time for another visit to see Dick and James and catch just what was happening at New House Farm in June. This was the third visit in as many months to photograph the seasonal aspects of being green and all that goes along with it. This time it included the building of an earth oven (everyone should have one); the construction of a solar dryer (less waste when you can preserve); the making of elderflower wine (ready in just a fortnight) – and perhaps most importantly the shots of Dick and James that will feature on the book jacket.

I say everyone should have an earth oven – but really everyone should be involved in building one. Not only is it an astonishingly good work out, but it is side-splittingly funny! It involves getting your hands on some clay (Dick and James sourced some reclaimed clay from local potteries, which they supplemented with some of their own from their smallholding) and then getting your feet into the clay; doing a lot of treading with your toes followed by some simple construction.

Having seen James make an earth oven on the Strawbridge’s It’s Not Easy Being Green TV series I was aware of what this build would entail, but nothing prepared me for the enjoyment Dick and James had. You couldn’t hold them back as the boots and socks came off, trousers were rolled up to the knees and toes plunged into the clay. Although James swears it was very hard work and there were lots of funny noises with the cold clay squeezing between their toes, you can see how much fun they had – especially incorporating a pas de deux into their moves! There was a lot of laughing, slipping and sliding, and a quick tea break, but the results were worth it as a very proud James shows.

The next shoot we have in July will follow up on the earth oven when it should be dried out and ready to be used. They can’t wait to have their first home fired pizzas, topped with their freshly grown and picked ingredients, and to toast their new build with a lovely glass of homemade elderflower champagne!

And so with the successful build of the earth oven behind us, day two heralded the jacket shots. It of course made sense to start our day photographing our authors before they got absorbed (by that read ‘covered’) in the days work. So, having gently suggested a few colours for shirts and tops (and them telling me it may have to be what wasn’t in the wash); and me asking for tidy hair (and them both just looking at each other somewhat dubiously as men who work outdoors); to me mentioning perhaps the need for a little light make-up to reduce any shine the sun might pick up (again, another ‘look’ over Dick’s infamous moustache), I put the powder down, picked up the reflector for the photographer, Peter Anderson, and headed outside.

But there was absolutely nothing to worry about – Dick and James are naturals in front of the camera as they are always laughing and joking. The light was perfect, the rain held off and armed with the simplest of props (a spade, a trowel, a chicken or two) we did our best to capture in just one shot the essence of the two personalities that are behind this new title. In truth any number of the shots could work on the jacket because Dick and James radiate a very natural charm, humour and enthusiasm, which they put into everything they do.

As I’m sure they’ll confirm it really is the good life.

strawbridges2

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My name is Daniel and I’m a Wikipedia addict

I find Wikipedia utterly absorbing (which obviously in no way affects my productivity, in case you’re reading this, boss). It’s free, it’s exhaustive, and it’s beautifully designed, from the entry page that lures you in with fascinating titbits from random articles, to the comprehensive lists and links to related topics. Even a casual browse can quickly become compelling, as every article branches out into another topic of interest for you to investigate. Yes it’s written by amateurs, and yes it’s prone to vandalism and practical jokery, but for a quick fix of the thoroughly interesting it’s almost unbeatable.

And it can even be useful in a professional context, (honest, boss!). When you begin editing a book on a subject with which you’re not familiar, a quick trawl of the relevant Wiki page is an excellent way to familiarise yourself with the basics, as long as you take everything you read with a pinch (or occasional barrel-full) of salt.

The problem comes when you begin to suspect that your authors share your addiction.

Working some time ago on a manuscript that shall remain unidentified written by an author who shall remain nameless, I was struck by the eerie familiarity of certain turns of phrase and passages of explanation. This eerie familiarity is a sensation that every editor dreads: it starts as a queer tingling at the back of the neck, then descends to a queasy feeling in the stomach, before resolving into a headache that throbs in four syllables – pla-gia-ri-sm (“the P-word”). Additional symptoms include loss of sleep, e-mail fatigue and law suits. On this occasion, further investigation revealed that, sure enough, certain passages of text were repeated verbatim on Wiki.

Wikipedia’s standards – 90% true, 10% hilarious – may be perfect for casual browsing, but they’re not really adequate for a high-quality, internationally renowned educational publisher like DK. And while I trust the site to provide an amusing general overview of a topic, I’m well aware that reprinting free material of dubious accuracy exposes the publisher to ridicule from experts, and outrage from the reading public who discover they’ve just paid for something they could have downloaded gratis (hope you’re still reading this, boss).

So it was with heart in mouth that I drafted a careful e-mail to the author in question, involving delicate phrases like “certain similarity” and “suggests the possibility” and even “chance to explain”, and spent an anxious afternoon awaiting the response.

However, such is the nature of Wikipedia that, unlike other potential sources of stolen material, even the most blatant apparent intellectual theft can be covered – and even the most righteous editorial indignation deflated – in short order. The author responded simply, “Of course it’s the same text. I wrote the article.”

Nuff said.

There followed a certain amount of negotiation to ensure that our text provided added value over the free stuff – that we were, in fact, producing a book worth paying for (happy, boss?) – but the incident did make me think. In an era in which leading lights of academia (or at any rate, people who might reasonably expect to be paid for their work) are willing to make their knowledge freely available, what need is there for us to publish it?

Partly, I suppose, it’s down to presentation – commercial publication allows us the resources to make books that are beautiful in themselves: printed on nice glossy paper with eye-catching covers, exciting graphics and stunning photographs. It’s also thanks to the editorial process – the very fact that the similarities to another article were spotted and investigated shows that our content is unique. And that’s not to mention the work we editors do to ensure text is easy to understand, impeccably spelled and factually accurate, while still being fun and interesting to read. The logo of a respected, established publisher acts as a guarantee to the reader that what they are buying is reliable, informative and professionally produced, none of which is guaranteed on-line.

Indeed, ultimately, what did I use for an independent reference when the time came to fact-check my Wiki-loving author’s revised manuscript? Why, a good, old-fashioned, door-stopping, leather-bound paper encyclopaedia. Some things, thankfully, can always be relied upon.

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Putting Text to the Test

The old adage that books should not be judged by their cover is a truism that finds short shrift in publishing. For us, books have to be judged by their cover, at least when it comes to our sales pitch to potential customers. As a consequence much time, thought, and effort goes into creating book jackets. Originating as a means to protect the content of a book, they are now employed as the most immediate way to show it off.

The design of modern book jackets is a finely evaluated, expertly honed and subtly executed craft, geared towards visually conveying what a book is about, instantly catching the eye of customers, and encouraging them to buy. But what of the other key element of a jacket – what a former colleague at a magazine I used to work at once jokingly (I hope) described as ‘that grey stuff that goes around the nice pretty pictures’?

Jacket copy or the ‘blurb’ as it is often called is another vital element in presenting a book’s delights. It’s part of the shop window, the opening gambit encouraging readers to pick up – or increasingly click on – a book and purchase.

At DK, writing jacket copy is a collaborative process between various departments. It usually begins with myself writing a draft that is then discussed, tweaked and modified by various parties including editors, marketeers, publishers and designers, in a process I co-ordinate. Governing the whole creative procedure are a few key considerations: what’s different or unique about the book? How can we engage with and appeal to the consumer? What are they looking for? And, seeing as we are asking them to spend their hard-earned money on our product, what can we do to meet their requirements? It’s the publishing equivalent of the shopkeeper asking a customer ‘how can I help you?’

The answers are in effect, snapshots of what the book provides. Book A is this, does that, gives you X, Y and Z and that’s why it’s worth buying. Of significant importance is laying out what makes the book different from the rest. A key phrase we use at DK is ’shows you what others only tell you.’ So too are the benefits our brand is renowned for: ’step-by-step’, ‘easy’ and ‘visual’, are all phrases we think are worth repeating.

A general rule is to keep copy to a minimum. In these voraciously time-hungry days we are constantly bombarded with the printed, aural and digital word, but without enough hours in the day to process it all. Economy is therefore king. At DK I try not to say in 100 words what can be said in 10. Waffle and verbiage are verboten. The idea is to cut to the chase, not meander up some blind prosaic alley. Focus-group testing tells us that the time consumers spend actually reading text on a jacket is decreasing, so being able to succinctly and neatly deliver on what a book promises is vital.

As with any form of communication, however, copywriters can’t please all of the people all of the time. Some customers will pore over every detail, others might read only a few words – a dispiriting thought as we attempt to cast our pearls of promotional wisdom, but one that all copywriters have to acknowledge and do their best to counter. It’s down to us to recognise and try and give a customer what they want, not vice versa.

The resulting text should work with the design to dress each book in its Sunday best. Writing jacket copy is an inexact science but a challenging and rewarding task when it’s done right. Though ultimately, book-buying readers can be the judge of that.

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The book is dead; long live the book!

Before I start, I need to caution you that I could never, ever be mistaken for a technological early adopter. Only last night I was aghast at the discovery that my new mobile phone (acquired for no reason other than it was free) does not have a ringtone that just goes ring-ring. And while my husband loves having one of those TV systems that lets you record and pause and whatnot, the performance required to just switch it on and find BBC1 is so tortured that I succumb to a minor tantrum whenever I’m left unsupervised and want to watch Eastenders. But having said that, I am curious about e-readers, and I’m especially curious about what on earth can be taking so long.

I’m no spring chicken, and the debate about the “death of the book” has been going on for just about as long as I can remember, which means it has been going on for a really long time indeed. It’s astonishing to consider that since we learned to write things down, then print, then distribute in vast numbers, books haven’t really changed that much. (Clearly I over-simplify – printers the world over will be succumbing to aneurisms). My house – and I bet yours too – is stuffed with books, yet, conversely, I realised recently that I no longer have a machine on which to play a music CD. People sit on trains the world over and access vast amounts of info / games / music on tiny devices, then pull out a great wodge of paper in order to read a book. I’ve only once seen someone in public using an e-reader and I’m sure I was so surprised and perplexed that I did a slack-jawed double-take.

Now I’m sure some sort of psychological study has been done into this, but for some reason people just like books. They like the tangibility, the organicness, the sense of resolution when they turn the last page. I’m doubt anyone felt quite the same way about audio cassettes or video tapes. But my point is this: what we put in our books is what matters, not what those books are made of. The ideas, imagination, information, beautiful photographs, practical illustrations, authorial genius are what readers want. If e-reader manufacturers can find a way of conveying all of this (and here there is a hitch for DK books, as there are currently no viable colour e-readers available) with no impact on the quality of the work, then they’re onto a winner. The debate about electronic books has persisted for so long now that it must be clear the idea isn’t just going to go away.

Recently I had an operation requiring a general anaesthetic. In the recovery room, as I struggled to regain consciousness, I was gripped by the compelling (and oddly quite enjoyable) conviction that I was Henry VIII. It was hard work persuading any of the nurses that this was true, but I gave it a jolly good try, given the circumstances (on a trolley, immodestly attired). Apart from galloping megalomania, the reason for this delusion was the book I’d been reading whilst waiting to go into theatre. Or rather the words and pictures in that book – not the block of paper that conveyed them. As publishers, that’s what I think we need to be hung up on – if what we’re communicating is worth disseminating, does it matter how it gets out there?

Think of it this way. When Dr Who regenerates, you briefly rue the passing of his previous incarnation, then you get seduced by the new one and forget all about the other bloke. Maybe that’s where we’re headed with e-readers. Maybe we’ll forget all about paper books. It won’t happen overnight, but we’ve waited a fair while already, and while I doubt a bit longer will hurt, I am getting a bit impatient, so hurry along, please.

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Adam tests…Cook Simply Everything

In an era when TV schedules are packed with food programmes and bookshop shelves groan under the weight of cookery titles, it seems everyone’s a bit of a foodie – or at least an aspiring one. Despite the fact my culinary range does not extend much beyond a few pasta dishes and a Sunday roast, I am no exception. Give me a supermarket pot of basil and a bulb or two of garlic and all of sudden I’m the Jamie Oliver of the Sussex Riviera, (albeit without the talent, success, youth, and hair, but with all the swearing capabilities of Gordon Ramsey when things don’t go to plan).

Nagging away, however, is the realisation that my slapdash, unorthodox ways – and more importantly, the meals I serve up for the brood – could be greatly improved. What I have long needed is a book that elevates my rather basic skills and broadens my repertoire. I’m not a fan of the kind of culinary gymnastics that turn exotic ingredients into works of abstract art, largely because I can’t see the point in food that looks (and probably tastes) like Tracey Emin’s bed. Good, flavoursome and wholesome fare, well made and modestly presented is the kind of thing I aim to create. And Cook Simply Everything is going to show me how to do it.

It’s the ‘simply’ part that appeals, along with ‘everything’. For not only does this hefty, 496-page volume provide clear, unfussy advice on all manner of techniques, its menu is also vast: from soups to shellfish, game to gateaux, this book has got the lot. Not only that, a team of Michelin-star bedazzling chefs, including Marcus Wareing, Shaun Hill, and Ken Hom demonstrate how it’s done, with clear step-by-step instructions and photographs, and hundreds of recipes, all the while sharing their techniques and tips. If this embarrassment of expertise can’t improve my cooking, then frankly, I deserve to subsist only on pot noodles and fizzy pop.

For the purposes of experimentation, I choose to make a fresh pasta dish. Firstly, because pasta is a family staple and in its dried incarnation is something I’m pretty comfortable with cooking; and secondly because I have always wanted to make my own egg pasta but never had the gumption to take the plunge. So, for my first venture into the world of ‘strong flour’ and strange Heath Robinson-like contraptions, I opt for fettucine, with top New York chef Michael Romano as reassuring guide.

Here we go. Sift flour and add a pinch of salt – check; crack eggs and mix – easy peasy; knead and form into a dough – nothing simpler. Now for the tricky bit: stretching and rolling the dough by hand to impart the required smooth and light consistency. This is the skill that requires patience and concentration, but such is the detail provided that before I know it, I’m getting into the calming rhythm of this most hands-on of processes, and I soon have an expanse of delicately yellow raw pasta ready to cut to size and shape. All that’s missing is the oversized chef’s hat and the strains of Neapolitan arias, but this is a cookery book, not a miracle worker.

One minute in the pan, married with a sweetcorn and gorgonzola cream sauce and dinner is soon served. The verdict? General approval and cleaned plates. What could have been a difficult dish has been cooked, successfully and simply. I won’t be making fresh pasta all the time – it’s a time-consuming process and the dried version is just too convenient – but the book has taught me a new skill I never really thought I was capable of grasping.

There’s a whole lot more from the book to try in the coming weeks, though some recommendations are a step too far for now. I like to think I am no hypocritically squeamish carnivore, but if Oliver could recoil at having to slaughter an innocent bleating lamb in his series on Italian cooking, then I can similarly register as a conscientious objector at having to terminate with extreme prejudice a live soft-shell crab. These little beauties might taste fantastic, but death by scissors in a man-against-crustacean struggle belongs to the arena of survivalist tales from the untamed wilderness, not a small kitchen in West Hove.

Still, allowing for wimps such as myself, it does at least show that this marvellous book really does have everything.

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365 Ways To Turn Your Partner On

The book brief: “So it’s going to be called 365 Ways To Turn Your Partner On and, well, it’s kind of what it says on the tin, really. Um. 365 things you can do to, you know, get your partner … turned on. With pictures.”

It still astonishes me that conversations like this form part of my working day. For the first few months it was all I could do to keep a straight face, but now, a year down the line, it’s all becoming worryingly routine.

Still, this particular brief poses an interesting problem: Turn-ons, fair enough (although a little bit of me still thinks the plural should be “turns-on”), but how on earth do you come up with 365? I can think of about four off the top of my head. Maybe five if you count that thing they did on 9½ Weeks with the contents of Kim Basinger’s fridge, but I’ve always been a bit sceptical about combining sex and foodstuffs. (Besides, at time of writing, the contents of my fridge consists of a carton of ageing milk, a tub of marge, a packet of fresh chillies, and half a jar of wholegrain mustard, none of which I think is really suited to sensual slathering.)

So 361 still to find, then… Where exactly do you go to research something like this? Google throws up some, shall we say “interesting” results, but none that are even remotely printable. Past experience (long story) suggests canvassing one’s nearest and dearest is either fruitless or quite distressingly fruitful, and publishing the results inevitably unwise. And I’m certainly not going to ask complete strangers (“Excuse me, sir, but I wonder if you could spare a moment to tell me a little about your sexual proclivities…?”)

Other titles I’ve worked on were researched through office questionnaires. I did wonder briefly whether this approach might be useful here. I could set up an anonymous ballot box by the coffee machine with a stack of forms “Which of the following categories do you find most arousing: (a) massage, (b) fantasies, (c) costumes and toys, (d) other (please specify)?… Please rate each of the following suggestive images for eroticism from 1 to 5, where 1 is Venus de Milo and 5 is Milo Pressman.” After all, who could possibly object?

Fortunately, my colleagues were spared this workplace Kinsey report thanks to liberal applications of gin, an extremely awkward half hour spent browsing the shelves of a certain high-street lingerie store, and above all a truly ingenious author. We now seem to have compiled a complete list together and one of my esteemed colleagues is, as I type, beavering away over the final, highly educational pages.

The next title in the series is 365 Nights of Passion. I’ve got two so far – only 363 to go. Suggestions on a postcard …?

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